In the past, small print shops had an advantage over the giants of the printing world: their relationships with clients. However, a relationship isn’t just about a customer doing business with you, it’s also about how doing business with you feels for the customer. This is one of the most important elements to keep in mind when you’re choosing a web to print storefront. A generic, off-the-shelf web to print storefront template can erase your brand identity and make your customers lose confidence. Luckily, you can maintain a consistent brand image and have access to the most up-to-date and reliable technology–it’s not a question of one or the other. Here are some ways that you can make sure your web to print storefront reflects your brand and who you are.

Choose Your Template from a Wide Selection

You don’t–and never should–need to sacrifice design for functionality. A web to print storefront template doesn’t equal boring or generic; it could very well be the right solution for you, with the necessary adjustments to customize it to your brand. However, it is important to ensure you choose from a wide variety of options, so that you are not limited in the choices you can make. Web to Print Shop offers a wide selection of ready-made storefronts, so that your website can be welcoming and completely functional, as well as affordable. An attractive, intuitive website can make the difference between a customer choosing to work with you and choosing not to, so it’s essential that you get the website that you want. Whether you’re offering B2B or B2C services, you can customize your client portals to look and feel exactly the way you’d want your customers to feel walking into your store. 

Personalize Your Look, Feel, and Pricing  

Your brand isn’t just about how your website looks; it’s also the experience that customers have when they use it. No matter what template design you choose, it’s essential that it allows you to change your available stock when you need to, whether you choose the perfect web to print storefront or a custom-built website. In addition to choosing the right skin and layouts for your website, you should be able to update the cost of your service as needed and as new services become available. Web to Print Shop’s Dynamic Pricing Matrix keeps your pricing up-to-date and gives you the flexibility to modify it from a central point, so that your customers never need to go back and forth calculating what your service is worth.

Do It Yourself with Web to Print Plugins

If you have an existing website, or if you’re a WordPress aficionado and want to build your own website in-house, there are still ways to integrate powerful web to print technology into your business. Web to Print Shop’s plugins allow you to use web to print software on your existing website, meaning that there’s no need to go back to the drawing board. It doesn’t stop at plugins, however; it’s essential that you know what you need when you start looking for a solution. Do you want to build your own site, but still benefit from hosting services or tech support? Will you host your site yourself, but you just need access to a powerful processing platform? Knowing what services you need, and to what degree, will allow you to make the best choice for your business and choose the web to print solution that’s right for you.  

Your brand is a huge part of your business, and it informs the trust that your customers place in you with their specialized, routine, or one-off printing needs. When you’re updating your web to print solution or you’re moving your business online for the first time, you shouldn’t have to sacrifice your look, feel or functionality. Don’t compromise: you can benefit from web to print software entirely on your own terms. 

Contact us today to speak to our experts or to request a free demo.