Web To Print Shop Articles

How Web to Print Shop is Making Email Marketing Easier

From print shops to trade printers, everybody in the industry is leveraging new technologies to get ahead in a competitive marketplace. For many, email is a valuable opportunity to touch base with customers in a new way. Company newsletters, promotional emails about flash sales, and updates on new products and services, among others, are all helping generate additional traffic and bring in more revenue.

At Web to Print Shop, we recognize the need for email marketing that’s easy to manage and helps enhance your user experience, that’s why we’ve made sure that GoePowerWeb to Print Cloud is in-line with the latest email marketing capabilities.

Seamless Mailchimp Integration

As one of the most popular email marketing platforms, Mailchimp is a fantastic tool for small-to-medium-sized businesses and corporations alike. Between its plethora of templates and its drag-and-drop capabilities, it’s simple enough for anyone to navigate – including beginners. The platform comes with its own analytics system that gets increasingly in-depth depending on your Mailchimp package. This is helpful in gauging the success of your email campaigns and adjusting wherever needed. 

With Web to Print Shop, you’ll be able to leverage the power of Mailchimp, which easily integrates with your existing system.

Abandoned Cart Solutions

You see an abandoned cart, we see an opportunity to close the sale! Web to Print Shop offers abandoned cart solutions that connect through a Mailchimp plugin, allowing you to take steps towards turning that idle shopping cart into a conversion. Set your email marketing up once (we can help!), and you’ll be able to automatically remind your customers about items they’ve left behind, encouraging them to go through with their purchases.

The Option to Use Your Own Private SMTP Mail Server

An SMTP (Simple Mail Transfer Protocol) server is an application that’s primary purpose is to send, receive, and/or relay outgoing mail between email senders and receivers. In layman’s terms, it’s that little bit of magic that happens once you hit “send” on an email, that allows it to reach its destination.

With Web to Print Shop, you can use your own private SMTP mail server (like SendGrid or Mailchimp, etc.) that doesn’t need to be shared with anyone. You’ll be able to track outgoing emails, as well as learning valuable information, like where and when customers opened your emails and other analytics.

To take advantage of the latest web to print technology paired with the very best tools email marketing has to offer, contact Web to Print Shop today!